Helping Fitness Professionals Master
Marketing / Sales / Strategy / Staff So That They Can Scale To £1m And Beyond
How BIG Is Your Ambition?
Show You
Just copy the videos that I upload into the members area. They are all pre-recorded and are proven to work in my and others fitness businesses.
Teach You
Let me personally teach you how to learn Facebook Ads, Marketing and other business growth strategies. Jump on the weekly training call and fast track your results.
Done For You
For those that want to focus on other parts of their business. I will take care of your Facebook Ads for you. No need to worry about pixels, retargeting, funnels etc. Just do what you do best.
Who Is PT100K?
My name’s Ricky Knight.
They said I was stupid and irresponsible to enter the Fitness Industry at 36 with a wife, 2 mortgages, 2 cars and 2 young children to support.
6 years later, we now have 4 Fitter Body locations and a digital marketing agency (PT100K Club and PT500K Club) specifically for gym owners and fitness professionals.
Our ladies only gym is currently growing through franchising across the UK as well.
Luckily I have an amazing team around me that help to run things. Specifically for PT100K Club James Boardman – Amazon best selling author, bootcamp owner and online fitness coach .
Dave Made £4.5k By Using Facebook Ads in 2 DAYS!
Guys, just sharing a win and giving another massive thank you to Ricky Knight.
I totally copied and pasted Ricky’s latest ad, made my own video and put it out for £5 a day – increased to £10 when it kicked off!
Brought in 3k yesterday and 1.5k today!
Can’t believe the difference head space I’m in and the confidence it’s given me in how simple Ricky makes it to follow what he does.
Thanks Ricky and thanks guys for being part of this environment where people are just doing it and getting shit done.
The only Fitness Business marketing expert worth listening to in the UK. Ricky's system has added 10's of thousands of...
Posted by Antony Jones on Friday, 10 March 2017
Check our Roice’s Story
What An Amazing Journey
Facebook is obviously a great tool to use in terms of socialising, but it can become extremely hard to find pages that...
Posted by Carl Penny on Tuesday, 8 July 2014
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Want A 7 Figure Fit Biz?
Do you have a grand vision for how your life will look in a few years time? Big biz running on autopilot? Multiple locations? High profit margins? Huge impact on 1000's of clients every week - amazing results? Creating a fitness biz asset that someone else wants to...
read moreWhat If…..Facebook Disabled Your Account?
Do you ever play the 'What If' game? I do. Typically 2-3 times per week. I will sit in my garden overlooking the sea with a pad and pen - normally mid afternoon and then write down some 'What If' future problems. And play around with ideas / solutions. 1. It's a great...
read moreHow To Supercharge Your Day
Most fitness business owners 'firefight' their way through the day. Certainly the guys that are struggling to grow their biz. There is a bit of structure there - eg sessions. But other than that they have a huge list of things noted down that they promise themselves...
read moreWhy You Shouldn’t Try To Get More Leads Right Now
Watch this video to see my views on why trying to scale your Fit Biz right now could just create a ton of stress in the next couple of months. Build your business with strong foundations. ...
read moreLaptop Entrepreneur?
What's driving you? What is it that gets you out of bed each day absolutely determined to make the most of it? Anything? It's changed for me over the years. But one of the things that drives me to do what I do is having the ability to travel. I LOVE it. It excites me....
read moreWhat’s Working Now With Facebook Ads For Personal Trainers
Had a few campaigns that we’ve been running at the PT100K Club HQ recently that have been really successful. Now the example I want to share with you below is for a group training programme but we have been using this...
read moreGet A Head Start With Facebook Ads In 2016
I remember a few years ago when I had just started in the fitness industry and I was desperately trying to get new clients. I had a traditional sales background behind me as was used to doing things like networking and getting referrals. I bought books and invested...
read moreBouncing Back From Rock Bottom
As I sit at my desk this morning and write this post (first one in a while), I reflect on how different things are for me now compared to just 3 years ago. In November 2012 I was still in my first few months as a Personal Trainer. I had just moved into a boxing gym...
read moreSix Figure Training Biz: Blueprint
Guess what? You already have enough information to go out and create a 6 figure training business. If you only implement 10%-20% of the information that I have sent you via email or if you scan the blog articles that I have written on my website and then take...
read morePersonal Trainers: Please don’t give up like I nearly did
As I write this on July 2nd 2015, I reflect on the last 3 years. You see on July 2nd 2012 we (as a country) were getting ready for the London Olympics. This also happened to be the month that I was getting ready to open my new PT business. I had just turned 36...
read more
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